At It’s Your College, we care about your privacy and aim to be transparent about how we handle your personal information. This policy outlines how we collect, use, share, and protect your data, in accordance with the General Data Protection Regulation (GDPR) and other applicable EU laws.

1. Who we are

It’s Your College is a brand of Emma Stoks, registered in the Netherlands under Chamber of Commerce number 69438560.

If you have any questions or would like to exercise your privacy rights, please contact us at emma@itsyourcollege.com.

2. What data we collect

We collect personal data when you interact with us — through our website, email, social platforms, courses, or community. This may include:

a. Contact information
Your name, email address, and phone number — used to communicate with you, deliver updates, and respond to inquiries.

b. Payment and billing information
Collected and processed securely through Stripe when you purchase a course or product. We do not store full payment card details.

c. Learning and usage data
Data on your course activity, progress, assessments, and engagement with content — used to support your learning experience and improve our offerings.

d. Technical and behavioral data
IP address, browser type, device ID, location, and usage history — collected via cookies and similar technologies to analyze performance and personalize your experience.

e. Other data you choose to share
Such as survey responses, messages, testimonials, or community participation.

As our platform grows, we may collect additional types of data to support our services and offerings. Any new data collection will follow applicable legal requirements.

3. Why we collect your data

We only process your data when we have a lawful basis for doing so, such as:

• Contractual necessity: To provide access to courses and services you’ve signed up for.

• Consent: For email newsletters, cookies, and other non-essential uses (you’ll always have a choice).

• Legitimate interests: To run and improve our platform, engage with users, and protect our systems.

• Legal obligation: To comply with tax, regulatory, or legal requirements.

4. Services we use

We rely on trusted third-party tools to deliver our services, including:

• ConvertKit – email marketing

• Stripe – payment processing

• Thinkific – course platform

• Substack – newsletters (optional)

• Instagram – community engagement

• Manychat – automated messaging

These services only access your data as needed and are contractually bound to protect it. If additional tools are added in the future, they will also comply with applicable privacy laws.

5. Data transfers outside the EEA

Some of the services we use may store or process your data outside the European Economic Area (EEA). In these cases, we ensure that appropriate safeguards are in place, such as:

• EU-approved Standard Contractual Clauses (SCCs)

• Binding corporate rules

• Verified compliance with equivalent frameworks

6. How long we keep your data

We retain your personal data only as long as necessary to fulfill the purposes it was collected for — including legal, contractual, and operational needs. You can request deletion of your data at any time, and we will act on that request where legally permitted.

7. Your rights

Under the GDPR, you have the right to:

• Access the personal data we hold about you

• Correct inaccurate or incomplete data

• Request deletion of your data when it is no longer needed

• Restrict or object to processing in certain circumstances

• Withdraw consent where applicable

• Receive a copy of your data in a portable format

To exercise any of these rights, please email emma@itsyourcollege.com. You also have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

8. Cookies and similar technologies

We use cookies and similar tools on our website to:

• Ensure essential functionality

• Analyze usage and improve performance

• Personalize content and support marketing efforts

When you first visit our site, you’ll see a banner where you can accept all cookies or customize your preferences. You can update these settings at any time.

Some cookies are placed by third-party services we use, including Google Analytics, Thinkific, and ConvertKit.

9. Changes to this policy

We may update this privacy policy from time to time. The latest version will always be available on our website. If any major changes are made, we’ll notify you clearly through our site or by email if appropriate.

Version: 2025